Big Mac

  This blog will discuss about the marketing strategies that McDonald's uses in order to promote one of its products which is 'Big Mac'. I have included my response to the questions below.

 How does the company create awareness of its product?

As McDonalds is one of the most popular fast food store which has also got a great branding all across the globe. They maintain their huge reputation for the recognition and brand awareness through the consistent branding, advertising and being well adept to an ever changing market. McDonalds uses various techniques to create an awareness for its product such as Big Mac by formulating promotional strategies using TV advertisement, billboard ads and word of moth due to the popularity of the product.

How does the company get consumers to try its product?

Studying the consumer behavior and acting accordingly in the marketing industry plays a huge role for  a company like McDonalds. You can find it anywhere as McDonalds is one of the popular fast food store. Since culture is one of the main factor of consumers' wants and behavior, McDonalds uses food items according to the local tradition and culture. So McDonalds understands the need of their culturally and geographically diverse consumer and design a localized menu which allows the costumers to try the new food product. They use a powerful ad campaigns which make their products easily reach their target costumer. It is the same scenario with Big Mac as well which is already a popular product and it is easy for them to attract consumers on their store.

How does the company give information about the product to its customer?

McDonalds uses different platform when it comes to providing information to its costumers. Product information can be found in their website which is a online advertising. Apart from that its uses mobile apps, flyers etc. information can be easily located by consumers but still this product is so popular that people already have a clear idea among each other regarding what Big Mac is. 

How does the company retain loyal customers?

By using very strong ways of marketing and advertising McDonalds makes sure that all the information regarding its products are available to its costumers. It provides offers and promotions so that customers come and visit their store regularly. The reward program included by McDonalds helps increase their customer loyalty which helps them to retain loyal customers and increase in sales.

How does the company entice the customer to buy more and use their product frequently?

McDonalds is one of the world's best familiar brands, and the consumer buying decision affects from many points of view. A repetitive purchase can only occur if the company deliver consistently. The budget of this company is larger than most of the private companies. 

The way of advertising is different as compared to others for McDonalds as it uses both informative and persuasive adverts. Persuasive adverts are the ones which persuade people to buy the food in regular interval of time. This is made possible by the help of TV adverts which are very appealing.

What promotions does the company uses to identify more customers?

Traditionally, and still today, McDonalds’  focus in advertising, marketing, and design has been children. This is obvious with their PlayPlace, Happy Meals, and character Ronald McDonald.    They actually introduced Ronald as a way to draw families into the restaurant.  

  In recent years, McDonald’s has also been increasing their marketing toward mothers.   This makes sense because they have to also draw the moms into the restaurant, where the kids want to go.   They are almost a  small addition to the child market.   McDonalds uses variety of marketing strategies to attract children, moms, and families in general. It also uses referral marketing, CRM and traditional marketing mechanism such as billboards, print media, TV, celebrity endorsements such as Elka Whalan, George Calombaris etc. as a method for promoting its products and attract more customers.