Big Mac
This blog will discuss about the marketing strategies that McDonald's uses in order to promote one of its products which is 'Big Mac'. I have included my response to the questions below. How does the company create awareness of its product? As McDonalds is one of the most popular fast food store which has also got a great branding all across the globe. They maintain their huge reputation for the recognition and brand awareness through the consistent branding, advertising and being well adept to an ever changing market. McDonalds uses various techniques to create an awareness for its product such as Big Mac by formulating promotional strategies using TV advertisement, billboard ads and word of moth due to the popularity of the product. How does the company get consumers to try its product? Studying the consumer behavior and acting accordingly in the marketing industry plays a huge role for a company like McDonalds. You can find it anywhere as McDonalds is one of the po...